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Microsoft 365 tenant rebranding

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Microsoft 365 tenant rebranding

How to rebrand a Microsoft 365 tenant after a company name change — domains, identity, content, and communications.

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/microsoft-365-tenant-rebrand

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01

The scope of rebrand

A complete tenant rebrand touches:

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/microsoft-365-tenant-rebrand

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02

Domain changes

The biggest single piece. The journey:

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/microsoft-365-tenant-rebrand

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03

Tenant friendly name

The tenant friendly name (organisation name) appears in admin centres and some user-facing surfaces:

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/microsoft-365-tenant-rebrand

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04

Branding

Update the visual identity:

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/microsoft-365-tenant-rebrand

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05

Microsoft 365 Group / Teams / SharePoint names

Groups, Teams teams, and SharePoint sites named after the old company need consideration:

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/microsoft-365-tenant-rebrand

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06

External communications

For partner-facing and customer-facing communications:

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/microsoft-365-tenant-rebrand

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07

Operational considerations

For organisations rebranding, the tenant work is part of a broader project but worth treating carefully. Done well, the rebrand is invisible to users (and external partners) after the transition; done poorly, artifacts…

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/microsoft-365-tenant-rebrand

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