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BIMI and brand indicators in email

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BIMI and brand indicators in email

BIMI shows your brand logo next to email from your domain in supported clients. Here's the setup and the prerequisites.

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/bimi-and-brand-indicators

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01

Why BIMI exists

Receiving mail providers want to discourage spoofing — sending mail that claims to be from your domain when it isn't. BIMI gives organisations a visible incentive to deploy strong anti-spoofing controls: do the work on…

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/bimi-and-brand-indicators

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02

The prerequisites

BIMI requires:

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/bimi-and-brand-indicators

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03

Setting it up

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/bimi-and-brand-indicators

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04

What it costs

The hard cost is small; the soft cost is the DMARC journey, which is also valuable on its own.

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/bimi-and-brand-indicators

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When to invest in BIMI

For smaller organisations with limited email volume, BIMI is nice-to-have rather than essential. For anyone sending serious quantities of email, it pairs naturally with the DMARC work that should be happening anyway.

Solving Microsoft 365 · www.solvingmicrosoft365.com/guides/bimi-and-brand-indicators

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